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When Jack Oliver was experimenting with tennis rackets in his father's carpentry workshop in Adelaide, Australia, in the 1930s, crafting every detail with care, he had no business plan and no investor pitch deck.

What he did have was a clear vision of how the world's best tennis racket should be built.

A lot has changed since then.

Over the years, it's not just the sports that have evolved – materials and technologies have too. What was once made of wood is now often crafted from cutting-edge high-tech materials. But despite all these changes, one thing has remained constant: our ambition to develop the most innovative rackets in the world.

From our beginnings in tennis to badminton and squash, we have always been at the forefront of innovation. In newer sports such as padel and pickleball, too, we're breaking new ground, channelling our experience into innovative technologies. Our commitment to quality and performance drives us to keep setting new standards and pushing the boundaries of what's possible. We're proud to be pioneers in the world of racket sports, and we look forward to continuing to ignite the passion of athletes around the world with our products.