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When Jack Oliver began experimenting with tennis rackets in the 1930s in his father's carpentry workshop in Adelaide, Australia, he didn’t have a business plan or an investor pitch deck.

But he did have a clear vision of how the world’s best tennis racket should be built.

Much has changed since then.

Over the years, not only have the sports themselves evolved, but so have the materials and technologies. What was once crafted from wood is now often made from cutting-edge high-tech composites. Yet despite these changes, one thing remains the same: our commitment to developing the most innovative rackets in the world.

From our beginnings in tennis to our leadership in badminton and squash, we’ve always been at the forefront of innovation. Today, we’re also pioneering in emerging sports like padel and pickleball, channeling our experience into next-generation technologies. Our dedication to quality and performance drives us to constantly set new standards and push the limits of what’s possible. We are proud to be pioneers in the world of racket sports and excited to continue igniting the passion of athletes around the globe with our products.